Beach House PR

Beach House PR
Elevating Beauty & Wellness Storytelling Through Strategic Social Media Management

I managed the complete social media presence for Beach House PR's Instagram account @beachhousepr, orchestrating their monthly content strategy across Meta platforms for over two and a half years. This long-term partnership with the award-winning, woman-owned beauty and lifestyle communications agency involved developing a comprehensive content calendar system that showcased their expertise in elevating beauty brands while maintaining their authentic voice as "Storytellers | Beauty & Wellness Curators" serving their 15K+ follower community.

Project Overview
The social media management role centered on creating and executing monthly content calendars that would establish Beach House PR as a trusted voice in the beauty and wellness communications space while showcasing their work with premium clients like Kiehl's, Urban Decay, Alterna, and Aquis. I crafted a strategic approach that balanced behind-the-scenes agency insights with client success stories, ensuring consistent posting schedules and cohesive visual storytelling that reinforced their position as "The Beauty Brand Builders" across LA and NYC markets.

Content Strategy Elements
I developed a comprehensive monthly planning framework designed to maximize engagement across Meta platforms while highlighting Beach House PR's expertise in beauty and lifestyle communications. The content calendar featured carefully curated posts that showcased their award-winning agency work and client campaigns, presenting their industry leadership through strategic content mix that included campaign reveals, industry insights, and agency culture moments that resonated with both potential clients and beauty industry professionals.

Core Competencies Applied

Social Media Strategy
Created comprehensive monthly content calendars ensuring consistent brand presence across Meta platforms
Developed strategic content mix that balanced promotional objectives with audience engagement goals

Content Planning
Executed long-term content strategy that maintained brand voice consistency over 2.5-year partnership
Coordinated content scheduling and publishing workflows that optimized platform-specific performance

Brand Management
Maintained cohesive brand identity through strategic content curation and visual consistency
Adapted content strategy to evolving platform algorithms while preserving authentic brand personality