ALTERNA X ERYN KROUSE

Alterna x Eryn Krouse

Celebrating 25 Years of Moisture Innovation through Authentic Partnership
I spearheaded a milestone anniversary campaign for Alterna haircare's signature Moisture Collection, orchestrating a strategic collaboration with ocean-loving influencers who embodied the brand's target lifestyle. This comprehensive project involved developing an authentic partnership strategy that would showcase the collection's extreme moisture benefits through real-world application, connecting with audiences who face the daily challenges of sun exposure and salt water damage.

Project Overview
The campaign centered on celebrating Alterna's 25-year legacy while demonstrating the Moisture Collection's performance benefits through genuine user experiences. I crafted a collaboration framework that paired the brand with "true water women" like Eryn Krouse, ensuring authentic representation of the product's protective qualities against harsh natural elements.

Campaign Strategy Elements
I developed a comprehensive influencer partnership approach designed to highlight the collection's technical benefits through lifestyle integration. The collaboration featured carefully curated content that demonstrated real-world product performance, showcasing how the Moisture Collection protects and nourishes hair exposed to prolonged sun and salt water through engaging storytelling that resonated with the active, water-loving demographic.

Core Competencies Applied

Campaign Development
Created strategic campaign concept that aligned anniversary messaging with product benefit demonstration
Developed comprehensive brief that balanced brand celebration with performance-focused storytelling

Influencer Relations
Executed targeted outreach to identify and secure partnerships with authentic water lifestyle influencers
Coordinated collaboration logistics ensuring seamless integration of brand messaging with personal content

Creative Direction
Provided art direction that effectively communicated moisture benefits through visual storytelling
Crafted campaign assets that showcased product performance in authentic environmental contexts