Capri Laguna

Capri Laguna Hotel
Capturing Mediterranean Elegance on the Shores of Laguna Beach

I managed the complete social media presence for Capri Laguna Hotel's Instagram account @caprilagunahotel, orchestrating their digital storytelling strategy to showcase this boutique beachfront property's unique Mediterranean charm. This comprehensive role involved developing content that would authentically represent the hotel's positioning as a coastal sanctuary where guests can "Return to the simplicity of coastal life" while highlighting their distinctive location on beautiful Bluebird Beach in Laguna Beach.

Project Overview
The social media management role centered on creating compelling visual narratives that captured the essence of this boutique hotel with Mediterranean roots, driving significant growth of 1,000 new followers within just three months. I crafted a strategic content approach that balanced the property's white-washed exterior reminiscent of a Mediterranean coastline with the natural beauty of beachfront accommodations featuring sparkling year-round pools and ocean terraces, ensuring each post reinforced their reputation as a top-ranked boutique destination while expanding their digital reach.

Content Strategy Elements
I developed a comprehensive social media framework designed to showcase the hotel's most compelling features while maintaining authentic storytelling that resonated with luxury travelers seeking coastal experiences. The content strategy featured carefully curated posts that highlighted serene, well-appointed rooms with distinctive features and endless views of Laguna's beautiful beaches, enhanced by unique monthly photo shoots that I produced to capture fresh perspectives of the property. This approach presented the hotel through engaging photography and strategic storytelling that emphasized both the personalized and unforgettable experience and the stunning Pacific Ocean setting.

Core Competencies Applied
Hospitality Marketing
Created strategic social content that elevated the boutique hotel's Mediterranean-inspired brand positioning
Developed visual storytelling that effectively communicated luxury beachfront accommodation benefits

Content Creation
Executed comprehensive Instagram management that showcased property amenities and oceanfront location through monthly produced photo shoots
Crafted engaging content mix that balanced property features with destination appeal and guest experiences using fresh visual perspectives

Brand Positioning
Maintained consistent brand voice that reflected the hotel's coastal sanctuary positioning and Mediterranean aesthetic
Coordinated social media presence that reinforced the property's reputation as a premier Laguna Beach destination